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Image by Glenn Carstens-Peters

CHATSWORTH MEDI@RT ACADEMY

CMA Students Skillsets

Diploma in Communication Design

  • Graphic Design

  • Logo Design

  • Editorial Design (Corporate Newsletters, Corporate Brochures, Mainstream Editorial Design)

  • Basic Web Design

  • Photography

  • Research and Presentation Methods

  • Packaging (Corporate to Food Related Projects including Retail)

  • Software Skills such as Adobe Photoshop, Illustrator, InDesign, Dreamweaver, Microsoft Powerpoint, Word

Professional Diploma in Advertising Design

  • All of DDCD's skill sets

  • Branding (Brand Building & Maintenance)

  • Marketing (Understanding Consumer Behaviour)

  • Advertising (The Advertising Media — How People React to Advertisements etc)

  • Copywriting (Using Brilliant Copy to Attract Attention with Good Art Direction)

  • Media Planning (Making Use of Media for High/Low Budget Projects)

  • TVC (Performing Script Writing and Basic Video Production — suitable for social media platforms like Youtube)

  • Creative Thinking (Making Full Use of the Brain to Think Out of The Box)

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